7 Tips to Get People to Complete Your Order Page and Press Send

It doesn’t matter how many people see or read your advert or website, if it doesn’t compel them to buy it’s no good.

How many times have you landed on a sales page or looked at an advert just to think “interesting…” and then move on to something else?

Interesting doesn’t get you sales. Your copy and your approach has to be proactive to make people part with their hard earned cash.

Here are 7 tips to help you convince people to buy from you.

1. Make your ad copy like a conversation

Don’t talk at your readers, talk to them. Write as though they are in front of you and you are having a conversation with them. Use words such as “you” and “your” to build a relationship with your reader.

1. Participate in online forums

Online forums are great for promoting yourself and increasing your credibility as an expert in your field. Fill out your profile (gaining those all important back links) and visit the forums as often as possible. Why not contribute articles – giving free advice helps build trust.

1. Make your call to action clear

A website sales page is no good if you don’t tell your reader exactly what you want them to do. Your call to action must be clear, leaving them in do doubt about what they need to do – tell them to “buy now”, “subscribe to your newsletter”, “call to make an appointment” etc.

1. Focus on your reader

There is only one thing your reader is interested in, and that’s themselves. You must focus your copy on what it is they want. If they can’t see what’s in it for them, they won’t be interested.

1. Keep it simple

There is only one thing on your website that will sell to your reader – words. Graphics and pictures all look pretty but they won’t sell a sausage. It is through the power of the written word that you will convince your reader your product is the one they have been searching for.

1. Create your own ad copy

You will probably have several competitors out there. By all means study their copy but don’t be tempted to copy their style and content. Try something different – stand out from the crowd.

1. Update regularly

Your readers will get bored if they are constantly faced by the same old adverts and web copy. Change your ads regularly to keep them fresh and relevant. Don’t forget people normally have to see an ad 7 times before they actually buy anything – they’ll soon get fed up if they keep reading the same stuff.

Sally Ormond is a freelance copywriter offering a comprehensive range of copywriting services to businesses locally, nationally and internationally.