8 Ways to Enhance Your Call to Action

Your call to action is probably one of the most powerful parts of your advert. Assuming your copy has been compelling enough to keep your reader engrossed to the very end, you want to make sure you end with a bang not a whimper.

The following list shows 8 desire drivers that will convince your reader (if they aren’t already) that your product is the one for them.

Your call to action is your last opportunity to get your reader to buy. By utilising the power of these desire drivers you will optimise your chances of making that all important sale.

1. End on a high note – tell them how better their lives will be if they buy your product. Use the most powerful benefit your product has as the example.
2. End with a warning – this is the opposite of number 1. Tell them what will happen if they don’t use your product.
3. End with a short review of your advert – repeat all the major benefits and features they will receive.
4. End with a deadline – restrict your product with a limited time offer or closing date.
5. End with a guarantee – this will add peace of mind. If you guarantee the product it shows that you have faith in it and that so should they.
6. End with a testimonial – use one or two of your customers’ testimonials but make sure they are believable and contain specific results.
7. End with a free bonus – this could be a free sample or a trial period. Whatever it is, it will add to the perceived value of your product.
8. End with a discounted price – further up in the body of the ad you can show your normal price but offer a discounted price if they order straight away.

Using desire drivers is a simple but highly effective way of achieving a sale. Why not try it out on your next ad.

Sally Ormond is a professional freelance copywriter. She works with businesses covering a diverse range of industries helping them save time and money while enjoying higher visibility in their market place and increased sales.