I know, I’m a freelancer so I’m bound to say that you should outsource your copywriting.
But don’t just dimiss it. Take a few minutes to think about it.
What happens to you when you are exposed to the same environment continuously?
- You become totally enveloped by your surroundings and the culture of your business.
- Before you realise what is happening, you are speaking a different language to the mere mortals that exist outside your work realm.
- Your products are fantastic (in your eyes anyway) and you can’t think of a single reason why someone wouldn’t by them.
- You love every feature of it.
Well, there are 4 very good reasons why you should get a freelance copywriter in to write your web copy, brochure copy, newsletters, email campaigns etc etc etc.
You see what a copywriter will bring to the table is:
- A fresh pair of eyes.
- Copy that isn’t littered with jargon and techy phrases.
- An objective view of your product.
- An ability to identify and sell the benefits of your product.
Now doesn’ that sound like the perfect solution? Find a great freelancer and you’ll develop a relationship that will see your sales soar, an increase in your targeted web traffic and greater visibilty in the marketplace.
Everyone thinks they can write well, and to be fair, some people can. But assuming you can write great sales copy just because you are literate is rather like me assuming I can handle an F1 car just because I can drive.
Just as you would get in a professional if you have any electrical, plumbing or IT problems, why not get in a professional to ensure your sales copy is as strong as possible.
6 comments ↓
All good points Sally, but just looking at it from the other side how can you ensure that a copywriter “gets it” about the product or service being sold. To reuse your analogy would you be able to describe an F1 car just because you can drive and watch F1?
Hi Richard,
You make a very valid point. Research is paramount for any copywriter to fully understand the product or service they have been asked to write about. I think the main point here though is that the copywriter arrives at a job without any preconceptions. Often when you have developed a product or service you are too close to it to write about it in an effective way. What a copywriter can do is take a step back and look at it from the consumers point of view. After all the best and most effective sales copy is that which sells the benefits of a product and not the features.
It’s all about putting yourself in the shoes of the buyer – what’s in it for them?
Copywriters are researchers, by trade, and understanding a new product can be done from a purely technical perspective as opposed to an emotional one. Even copywriters should consider having someone else write their own copy so that emotional considerations don’t overwhelm strategic intent and good communication. I agree that any company should consider an outside copywriter, and the reasons you have listed are excellent.
Hi,
hate to be a stick in the mud, but after reading your Google correction, I thought I just had to point out the 3rd last paragraph, 2nd word. Unless of course it’s part of the lingo. Then I do apologise (I reserve profusion for second apologies only).
Thank you for an informative blog.
Ooops – I guess it happens to the best of us 🙂 Thanks – now all corrected.
You are exactly right, Sally. A good copywriter will generate more than enough sales to offset the cost of his or her service. It’s worth the investment.
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