Continuity Copywriting

One of the most important aspects of your company’s marketing is its continuity.

Brand identity is key to gaining your customers’ confidence. If your marketing materials are the same across the board, your clients will be able to instantly recognise you.

• Take a look at your website – do your brochures and flyers share the same colour scheme?
• Is your logo consistent throughout your marketing materials?
• Are the fonts the same?
• Do you use the same tone of voice?

If you get your brand identity right and consistently provide an excellent service, your brand will be immediately associated with trust and credibility.

Review everything

Every now and then it pays to take stock of your marketing materials to ensure the message they are giving is still relevant and consistent with your company’s goals. When you update your website content check your other materials against it – are they still the same style?

Frequently when one item is updated it makes your other materials look staid and out of date. Therefore to keep your image constant update everything together.