How Newsy is Your Newsletter?

In the business world a newsletter is a great tool to keep in touch with your customers to keep them informed with what’s happening in your world and, of course, keeping your name in their minds.

But there are so many companies out there who are getting it badly wrong. In my post about newsletter marketing I gave you some tips about how to use a newsletter. Sadly, many companies are using them as glorified adverts.

That is such a bad idea.

Your newsletter should give added value to your relationship with your client. Granted, that would mean once in a while you may want to convey a special offer or details of a new product. But do that only once in a while.

Adding value is all about reciprocity. Give information, share tips, bring them some news that will benefit them. By doing this regularly you will earn your clients’ trust. In return, they will be more likely to come to you when they need your services.

The temptation to write a newsletter thinly veiled as an advert is too much for some people. I came across this post recently by inbox marketer explaining that Good Newsletters Aren’t Brochures which has some useful tips on this exact point.

Q: What happens if your newsletters are just selling, selling, selling.

A: The recipients will unsubscribe, forget who you are and buy from your competitor who has been providing them useful hints and tips.