Business Tweeting

It’s been a while since I blogged about Twitter for business, so I’m about to set that straight.

So are you using it yet?

From conversations I’ve had with people about Twitter, there appear to be many of you that are still undecided about joining the Twitterati. There are others who know they should be part of the feathered gang but aren’t too sure what to do about it.

Twitter isn’t complicated – it is probably one of the easiest tools to use, but you have to learn to use it well.

Tweeting basics

Before you even start to worry about what you should be Tweeting, you have to set your account up.

If you want people to follow you make sure you upload a good avatar – whether it’s a photo of you, your business logo or something else. If you don’t upload one and opt for the generic Twitter image, what is there to set you apart from other people? Don’t be shy, reveal yourself to your followers (boy, that sounds so wrong, but you know what I mean) so they can put a face or company image to the personality.

The next thing you need to do it complete your biography. Not only will this help people find  you, it will also make you sound interesting and worth following. Personally, if someone follows me and they don’t have a unique image or a bio, it is very unlikely I’ll follow back. Why should I? I don’t know who they are, what they do or whether I’m going to be interested in anything they tweet.

So before you go any further, make sure you have a good avatar and bio.

As for actually using Twitter to its full potential, take a look at this post by Chris Brogan – 50 Power Twitter Tips – a fantastic resource to get you started and Tweeting successfully. So go and check it out.

I look forward to tweeting with you – you can follow me here.

Sally Ormond – freelance copywriter