Email Marketing Conversion Secrets

Email marketing is one of the most effective forms of marketing you can do – when you do it right.

So many companies have jumped on the email marketing bandwagon without thinking it through.

Hey, everyone’s doing it, it can’t be that hard. Can it?

If that’s your view, don’t email – step away from your computer and go back to your standard marketing methods.

Email marketing with you eyes open

To make every email count and convert, you must be sure about what you are doing and what you want your marketing to achieve.

Sounds simple doesn’t it? But how do you put that into action?

Well, to help you out here are my 3 top tips to boost your email marketing conversion rates.

1. Tell  them what they need to know

That might sound obvious, but it’s something a lot of businesses miss. Frequently a company is so wrapped up in their own world they end up using the email to tell the recipient all about them, how long they’ve been in business etc.

Well that’s not what they want to hear. The only thing they want to read about is how you’re going to help them.

Keep on subject. If you have a lot to tell split it in to several emails over a period of time. If you try and cram everything into one email people won’t read it. Include video to showcase products and services or link out to your website to give your reader more information.

1. One action

I’m sure you know that all marketing materials must have a call to action so your reader knows what you want them to do.

But make sure you keep it simple.

If you fill your email with multiple actions – go here, go there, call now, click here – you’ll confuse your reader and they won’t know which way to turn. By overwhelming them they’ll head for the hills right after they delete your email.

1. Be credible

If you are sending emails out, they offer you the perfect opportunity to build and reinforce your credibility as a business.

Include testimonials within your copy that relate to the subject matter of the email to enhance your reputation.

Done well, email marketing can be a very effective tool. It will get your sales message directly in front of your customers. Just make sure your message is clear, you don’t confuse your reader and never miss an opportunity build your credibility.

Sally Ormond – freelance copywriter