Get Your Blogging Noticed

The purpose behind blogging is to create a readership, give value to those readers and position yourself as an expert in your particular field.

But if you have excellent content, if your blogging package isn’t right your posts won’t get read.

Many people will write hundreds of blogs, one or two of which might go down a storm and generate a lot of interest. But the rest fall by the wayside. Yet there are people out there who score time after time after time.

So how do they do that?

What makes their posts so readable?

Well, it all comes down to how you package your blog posts.

Where’s your focus

When writing about a personal interest, many people write in the first person – “I think the only way to generate great quality traffic to my site is through professional SEO copywriting”.

So what?

But if you change your focus to the second person and actually address your reader directly – “Your website needs traffic to feed your sales. You can either pay through the nose with PPC or you can make the smart move and invest in professional SEO copywriting.”

Just a small change—going from ‘I’ to ‘you’—instantly makes your post more relevant to the reader.

Can I help?

Most people read blogs because they’re searching for a solution to a problem. So make sure your post doesn’t disappoint. No matter what you’re writing about, make sure you relate your content to a common problem that you then solve.

Whether you are talking about reducing a marketing budget, how to whiten your clothes first time every time, or how to reduce wrinkles, providing a solution is vital if you want your post to resonate with your reader.

Don’t over stuff

Just like you would never try to sell multiple products with one sales letter, keep your blog post to one idea.

If you try to incorporate several ideas your post will lose its focus and leave the reader somewhat bewildered.

One idea covered in detail with a great solution will pull in readers.

Easy on the eye

Writing a winning blog post is one thing, but if it doesn’t look good people aren’t going to bother reading it.

Keep your paragraphs short so the page doesn’t look ‘stuffed’ with text. Use headings and sub headings to break things up and show your reader what you’re covering within your post.

Also get a few well chosen images in there too.

Write for your reader not for you

The art to achieving a good and regular readership is to write about things your audience cares about.

Research is vital if you are going to provide your readers with what they want. Just because you find a particular subject really interesting doesn’t mean your audience will.

It’s supply and demand; give them what they want.

Be natural

Many people think if they are writing about a subject in a blog they have to be very business-like and stiff.

Think again.

The best blogs are those written in a natural, conversation style that resonates with the reader.

As you write, imagine yourself sat in your local coffee shop with your best mate. Think about how you would speak to them and then replicate that style within your blog post.

Reading your blog should be like slipping on your favourite slippers. Your reader should get that warm and fuzzy feeling—returning to you blog will be like meeting up with an old friend again.

And that really is all there is to it. Of course, you’ll also need to come up with some great ideas.

At the end of the day write naturally, write to your reader and make it attractive on the eye.