When you market your business on the internet, success is all about traffic.
With traffic come customers.
With customers comes money.
So, if you want to be a success on line you need traffic and customers.
But how do you go about achieving that? What can you do to boost your traffic and persuade your traffic to buy from you?
Here are 4 ideas to help you.
1. Keywords
You know your market; you know what they’re searching for. So by using those keywords, you’ll attract more of your target market.
By incorporating the keywords within your SEO website content, articles and blogs you are increasing the chances of your content appearing within your market’s search results.
But make sure you use specific terms that are relevant to your products and services. A shed load of traffic is no use if it’s not looking for what you offer.
2. Video
Video marketing is very popular. People love to research and watch them online so make the most of it by incorporating them on your website.
Produce short videos displaying your products – they can be ‘how tos’ or video case studies about how people have benefited from your product.
3. Pictures
Selling online has one major disadvantage to selling in a shop—your customers can’t come in to your store and see what they are buying.
People don’t like ‘buying blind’ so remove that obstacle by adding pictures of your products to your website.
4. Email marketing
Email marketing gives you a way of maintaining regular contact with your customers and prospective customers.
You can use them to give tips, advice, news and special offers all of which will lead the reader back to your website and encourage them to buy.
These four simple ideas can make a huge difference to your traffic. If your website isn’t attracting visitors it won’t sell anything.
It could be the most beautiful website ever seen but unless it pulls in visitors and converts them into buying customers it’s not worth the money you paid for it.
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