Social Media And SEO – The Perfect Couple

You may have been trying to ignore social media but whether you think it’s for you or not, it’s here to stay.

Leveraging the social power of the internet is vital for any business today regardless of industry. Understanding how to use it correctly is the key to success so you must come up with a strategy before you dive in.

The most important aspect of any social interation is listening. Without listening you won’t know what your customers are talking about, what’s important to them, or where they’re hanging out. After all, what’s the point in using visual channels such as YouTube and investing a shed load of cash in video marketing if your audience use Twitter and Facebook?

Listen – Content – Socialise – Measure

Those four words are the key stages of any successful social media strategy as identified by Lee Oden in his post 4 Steps to Social Media Success on toprankblog.com.

If you want to develop a great strategy that works it’s well worth a read. Lee helps you understand the importance of listening to identify where your market hangs out, the importance and types of content you can generate, how to socialise effectively and, most importantly, how to measure your effectiveness.

This basic structure will help you develop a strategy that will promote your brand, develop relationships with customers and potential business partners and generate content that will also help make you stand out in the search engine rankings.

Social media is here to stay. It will constantly evolve so now’s the time to get on board.