Social Media – How to Get Your Boss Onboard

Most people today (in business or otherwise) know how powerful social media is.

Millions of people are participating in it in some shape, way or form every day – you can’t ignore it any longer because it’s here to stay.

If you’re in business yourself you are probably already using it to widen your market appeal, find new customers, market your brand and find new suppliers.

But what if you’re not a business owner? What if you can see the obvious potential it could have for the company you work for but the bosses aren’t having any of it.

• It’s too much like hard work
• We don’t have time for that
• Our customers don’t use social media
• We can’t monitor its effectiveness

Do those excuses sound familiar?

Well, if you can see a case for using social media within your company, it’s up to you to make your boss see the light and drag him out of the Jurassic age.

This great post on socialmediaexaminer.com helps you do just that. It looks at 7 tips for selling executives on social media to help you come up with a cunning plan to show your bosses exactly why they need to get social media savvy before they get left behind.

Show them:

• What it means in their terms – i.e. remove all the jargon to make it accessible
• How it will impact on sales
• That it’s measurable
• You’re serious by making a plan

Provide them with that type of information and how can they possibly say no?

What have you go to lose? You know social media is the way forward all you have to do is make them see it too.

Try it out and then come back and tell us how you got on.

Sally Ormond – freelance copywriter, blogger and social media addict.