Simple Website Tweaks to Give Better Customer Satisfaction

As a business owner you want and need customers.

Ideally those customers will be of the happy variety that come back time and time again and bring all their friends along too.

But how do you make sure your website and customer service can generate that level of customer satisfaction?

When shopping online, people want speed, simplicity and a warm and fuzzy feeling once they’ve completed their purchase.

Other than tracking them all down and giving them a hug, how can you achieve this through your website?

Here are a few ideas.

Speeding it up

Your customers want to reach your site, find their product, and add it to their shopping basket and pay. So making that process as slick and fast as possible is essential.

Let’s start at the beginning.

1. Loading your site

Your website must load as quickly as possible because your customers aren’t going to hang around waiting for you. By reviewing all the images on your site and compressing them you’ll shorten the load time.

2. Payment

Jumping to the final stage of the buying process, you’ll need to offer a range of payment choices. Paypal is a must as it’s fast, safe and very convenient.

Simplicity

A mistake made by many companies is that their website is full of images, graphics, text and adverts making it impossible for the reader to navigate because there’s so much going on they don’t know which way to turn.

Keeping your site simple eases navigation and understanding.

3. Review your text

How readable is your text? By slightly increasing your font size you’ll make your site more readable.

4. White space

There’s nothing worse than a website that contains masses of solid text. You might think it conveys to the reader everything they need to know but that’s rather counterproductive because they won’t read it.

If you want someone to look at your site, its content has to be attractive. You can achieve this by:

• Shortening your paragraphs (5 lines or less)
• Add bulleted lists to highlight benefits
• Use sub headings
• Use images

But make sure you mix all these elements up to add variety and interest to your page.

Warm and fuzzy

This is probably the hardest one to achieve. How do you give them that warm and fuzzy feeling?

5. Social media

I’m assuming you’re using social media within your marketing strategy (if not why not?) so make sure you monitor your Twitter stream and Facebook page so when customers  ask questions about your products you respond to them quickly.

The other site of this is you’ll also be aware of compliments that come through your social media accounts (because you’ll be monitoring them) so make sure you say thank you.

There’s also a possibility that you’ll also get the off negative comment but because you’re monitoring your social media accounts you’ll be able to instantly make contact with the customer and put the situation right.

6. Get personal and obvious

Many companies get so wrapped up in looking professional they end up projecting a cold and impersonal image.

Customers want to buy from someone they like so by creating a website that shows your personality rather than a stale corporate image will get you noticed.

Being obvious doesn’t mean plastering your website with “buy now” in big red letters. Obvious means making your navigation simple to use so anyone can find their way to the page they want. There’s nothing worse than finding a website that sells the product you want but being unable to fathom out how to buy it.

7. Be chatty

When creating the copy on your website please don’t ‘we’ all over it.

Now sure what I mean? Well it’s quite simple. Take a look at your website and count how many times the word ‘we’ appears. In an ideal world there won’t be any.

Your customer couldn’t give two hoots about you; they want to know what you are going to do for them. So review your content and change the focus. If you’re not sure how to do that, find a professional copywriter who can do it for you. You’d be amazed at the difference it will make. You will instantly become:

• Approachable
• Customer-orientated
• Trustworthy

So there you go, 7 simple but effective ways you can change your website’s effectiveness overnight.

Try them out and come back and tell us how you got on. Do you have any other ideas? If so leave a comment below.