I Don’t Have Time for Social Media

Does that sound familiar?

Come on, be honest, I bet at some point you’ve muttered those 4 words.

You’re not alone; it is the most frequently proffered excuse for someone not to do social media (closely followed by “I don’t understand all that stuff”).

Blogging, Facebook and Twitter (amongst others) can and will do wonders for your online marketing. They are the tools to use to build your credibility, offer advice, become an expert in your field and get to know other business owners and your customers.

Most people understand they need to do it but, at the same time, they say they don’t have the time.

Marketing time

If you have avoided social media marketing let me ask you a few questions:

• Do you go out networking?
• Do you spend time writing and submitting small adverts?
• Do you do call/warm calling?
• Do you send out mailings to attract business?

I’m sure you do at least one of those activities regularly. So if you can build those into your working day, why can’t you slot in some social media time?

At the end of the day social media is just another tool in your marketing armoury. But it is a tool that can carry your voice a lot further than an advert or phone call. Blogging, Facebook and Twitter help you reach your audience directly. You can start conversations with them and interact with them.

One thing a week

Get yourself started by doing one task per week.

It could be writing and scheduling a few blog posts, write an article, submit your website to an online directory, post to Facebook or getting to grips with Twitter.

By breaking down your marketing into manageable chunks, you’ll find it easier to cope.

Before you know it, you won’t have to pay a small fortune for a tiny little ad that’s surrounded by your competitors in a magazine with only a small circulation. You won’t have to make those cold calls anymore and you can say good bye to those tedious and unfruitful mailings.

You will only get something out of social media if you’re prepared to put something in – your time. We’re not talking hours – just a few minutes a day will make a difference.

Come on, make your time work harder for you and get cracking on your social media marketing strategy.

If you’re already ‘working it’ leave a comment and share your experiences with us. Tell us what worked for you and what didn’t. Have you had any successes? If so tell us.

Plus, stop by and say hi on Twitter and Facebook.