Most businesses today have embraced social media.
It makes sense because that’s where their customers hang out, so if they want to engage with them, they’ve got to join the club.
One aspect of social media, Facebook, has become phenomenon.
- It has over 750 million active users worldwide
- There are 900 million pages, groups, events and community pages that people can interact with
- Over 30 billion pieces of content are shared every month
(Statistics from Facebook.)
So it’s little wonder that so many businesses now have a page on Facebook. But the question remains, how do you direct your fans back to your website?
Your Facebook page is great for SEO and to interact with your customers/fans, but you will also want these people to use your main brand website too.
How to drive Facebook fans to your website
Many businesses are too concerned with building their number of Facebook fans and don’t give any thought as to how they are going to get those fans to interact with them through their website.
After all, it’s through your main website that you will sell to them, so you have to devise some tactics to encourage them to visit your site.
Ben Pickering wrote a great post recently on socialmediaexaminer.com that looks at this issue. In 5 Tips for Driving Facebook Fans Back to Your Website, Ben looks at the following methods:
- Use of tabs
- Sharing blog posts and articles
- Using teaser content
- Running contests on your brand website
- Special offers on your brand website
As you read about these in more detail, you will see that each not only adds to the value of your Facebook page, they also actively encourage your fans to visit your main website through various calls to action.
This ‘two way street’ of information adds to the users’ experience and so continues to add value to your relationship with them.
Integrating this approach into your social media activities will also strengthen your SEO strategy so everyone wins.
Over to you
Are you already using some of Ben’s techniques? Do you have your own method of driving fans back to your main site?
Leave a comment below and share the techniques you use to link your Facebook fans to your website.
Sally Ormond – freelance copywriter, Tweeter, blogger and Facebook fan
2 comments ↓
Hi there Sally!
Thank you for sharing the tips on how to drive facebook fans to your site. Here’s my question: in your experience, which method is the most effective at getting fans to go to the site?
Great post,
Danielle
Hi Danielle,
Good to hear from you. Personally, I use blogs and articles to draw people to my fan page. Then it’s down to good olf fashioned engagment with them. I do have to hold my hands up to not being the most active person on Facebook in the world, but by setting up an RSS feed from my blog, fresh content is continually being posted. Then, when I get a moment, I pop over and ask questions or post news about what’s happening here at Briar.
Best wishes.
Sally
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