What is the most effective form of anchor text?

November 11th, 2011 | copywriting tips, Link Building, marketing, search engine optimisation

In the world of search engine optimisation, building links is essential if you are to achieve and maintain good rankings.

But how to you make sure you are using the most effective anchor text linking structure?

For many, the answer is using their keywords as their anchor text, but it is this too obvious? With Google’s very increasing sophistication, should you now be looking to mix up out linking by also using contextual anchor text (i.e. using something generic such as ‘click here’ but in close proximity to your keywords)?

I came across a very interesting post on Seomoz.org that looks at this particular issue. By conducting an experiment, both options were tested with some very interesting outcomes.

So, if you want to learn more about getting the most out of your linking strategy, grab a coffee and take 5 minutes out of your day to have a read of:

Which Type of Link Anchor Text is the Most Effective? [An Experiment]