Does my Blog Look Big in This?

Oh yes, ‘wearing’ your blog is this season’s latest trend.

No, I haven’t completely lost it; you really can ‘wear’ your blog (in a manner of speaking).

People read blogs because:

•    They want to learn something
•    They enjoy reading people’s opinions
•    They are personal

That last one is the key – they are personal. Your posts are written by you, from the heart and full of personality.

So, if no one is reading your blog posts, that could mean there’s not enough of you in them.

Getting personal

Even if you don’t realise it, your readers are building a relationship with you.

They know a lot about you from your writing. The style you use, your opinions and subject matter all help them build up a picture of what you’re like. And if they like what they see, they’ll keep coming back.

To some, that might sound like a scary stalker kind of scenario, but your readers are based all over the world and read your stuff because they like it – simple.

If you are lacking in readers, or losing them, you’ve got to boost the connection you have with them. So squeeze yourself into you each and every post and flirt with them a little.

How to add personality to your posts

Try these out for size:

1. Write orally

Write as you speak.

As you compose your post, imagine yourself chatting to a friend over coffee and write in that style. This openness will appeal to your readers and create a very accessible and readable style.

2. Add a bio

By simply adding a biography to each post, or an ‘About’ page to your website will show your readers who you are and what you do. Adding a picture is always a nice touch.

3. Respond

If your readers like your stuff enough to comment on it, don’t ignore them, reply to them. This will encourage a two way conversation and may even boost the number of comments you get.

4. Be personal

Throw a few different types of posts into the mix. As well as your informative stuff, chuck in a few personal stories and experiences, may be even a rant or two. This will really connect with your readers and show them the real person behind the blog.

It’s also a great idea to be contactable – whether by email or social media (Twitter, Facebook, LinkedIn) – your readers will know you’re a real person who is also interested in them.

Over to you

What do you do to encourage readers to your blog?

Have you found a particular style that works for you?

Leave a comment below – it’s good to share.

Sally Ormond – Copywriter, blogger and lover of rum toffees