How to Optimise Your Images

Browsing through this blog, you will come across numerouse posts about search engine optimisation covering a range of issues to help you get the most out of your online presence.

But there is one area that many people don’t even consider – your images.

Every reader likes to see a visual image. They help reinforce, and at times, strengthen the text you read. They can add excitement and impact to your copy, plus they have the added advantage of offering another way for people to search for your conten through image specific search.

To help you understand this concept further, take a look at this very informative post on TopRankblog.com by Ashley Zeckerman. According to Ashley…

Images are essential for both search and social media marketing with growing popularity as a social media asset. Long time image hosting and social network Flickr hosts well over 50 billion images and social media image sharing services like Instagram and Pintrest have exploded in popularity:

• Pinterest has grown 4,000% in the past 6 months
• Instagram added over 2 million users in November

To discover more about how you can optimise your images, go to Ashely’s post 3 Ways to Optimise Images: Search, Social Media & User Experience.

Sally Ormond, Copywriter