Advertising on Facebook – Keeping Track of Your Results

You could be forgiven for thinking that Facebook is taking over the world.

After all, that’s hardly surprising with stats like these:

• 800 million active users
• 50% of active users log on everyday
• 80% of users are outside the USA
• 7 million apps and websites are integrated with Facebook

This is why more and more companies are looking for Facebook for advertising. But how can you be sure your advertising is generating the kind of ROI you’re looking for?

Firstly, you must have a goal to your advertising campaign and then you have to measure it.

To give you head up on how to achieve that, take a look at this post that recently appeared on the HubSpot Blog.

It is an excerpt from their eBook How to Create Killer Facebook Ads.

So, before you start your next Facebook ad campaign, take a few minutes out and take a look at the 20 Facebook Ad Metrics Marketers Should Know.

Thanks HubSpot.