Guidelines to setting up Facebook Businesses with Timeline

Facebook has come up with the biggest change ever made for page owners – the new timeline layout for business pages. The timeline is divided into two parts – the top part is known as the Cover and the remaining part is known as the Heart. The Cover contains your personal information along with your friends, photos and the likes and is based on the concept of a book cover. The Heart of the timeline is similar to a line graph symbolizing important events in your life.

Facebook Business Page before Timeline

Before the invention of timeline, businesses used to create a Facebook Fan Page in order to generate “Likes”. The page owners could upload photos and videos of their products and services for advertising as well as for communicating with prospective customers. The visual aspects of Facebook could not be fully optimized because of the limitations in the form of thumbnails and albums or tagged photos being hidden in the wall.

Business Opportunities with Facebook Timeline

The timeline is a very good visual platform and attracts attention because of the basic human tendency of paying more attention to pictures rather than text.

The concept of Facebook timeline is based on photos and videos. Thus, the earlier practice of posts and blogs, which gave rise to lots of spam, is now being replaced by visual content. Previsously, the news feed used to appear only for a day or two, but the infinite scroll of timeline stays for a longer period of time. Businesses will be able to create an emotional bond with the fans through their timeline by sharing quality content like photos, videos, real time mobile pictures and also by posting regular updates.

What has changed with Timeline?

Default landing tabs have been removed in timeline. The visitors need to go over the content first before viewing the features or the apps meant for fans. Direct messages can be sent to the fans and this feature will enable a business to build a better relationship with their customers.

The tabs have also become wider at 760 pixels. The main highlight is the addition of a cover page image. There is also a new admin panel which has many more tools for doing better social research and also for keeping track of all the timeline activity.

What must not be done with the cover page?

The cover picture must not contain any information about product prices or any promotional discount offers like “50% off” or “Download now”. Avoid putting contact information in the cover image because these details are supposed to be in the “About” Section. There should not be any references to “share” or “like” any feature or content. And most importantly, phrases like “Call us today” or “Click on our Welcome tab” should never be used on a cover page.

The timeline is a major setback for the spamming marketers on Facebook. It presents an exciting opportunity for creative businesses who believe in being more and more interactive with their customers for achieving success. All these changes can be a little deluging for some small companies with little presence in Facebook but they will soon realize that the timeline feature is the future of almost every business.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on porsche 959 attracted her attention. These days she is busy in writing an article on honda city diesel.

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