Email Marketing Check List

Email marketing and newsletter marketing are great.

They allow you to quickly contact thousands of customers in one go.

But the speed can sometimes be the downfall of many marketers, because once they’ve hit send, their message is out there – mistakes and all.

But that’s just the tip of the ice berg.

More seriously, they could easily fall foul of the CAN-SPAM Act, which provides the rules and regulations that have to be abided by for those undertaking commercial emailing and provides recipients of emails the right to make you stop sending them.

When undertaking email marketing, all your messages have to comply with the Act:

• You must not use misleading, deceptive or false information in your “To”, “From”, “Reply to”, subject line etc. You must specify whether the email is from a company or individual and the subject line must reflect the content of the email.
• Your physical postal address must be supplied on all emails.
• You must include an opt-out link and deal with every request promptly.
• Use a legitimate email service provider.

Always check before hitting send

We are all human so, occasionally, things go wrong.

But continuously sending out emails and newsletters that contain numerous errors is just sloppy.

Don’t forget that your company’s reputation is built on your correspondence with your customers, whether through emails, newsletters, web content, brochures etc. Therefore, it is essential you make sure you have thorough checking procedures in place.

Should the worse happen and something slips through the net, apologise and make it up to your customers. Never act in haste, because that could compound the problem.

Email marketing is a highly valuable tool for any business. But it’s essential it’s done well. Make sure your emails comply with the regulations set out in the CAN-SPAM Act and their content is thoroughly checked before hitting send.