SEO is about your customers not the search engines
Nope, we haven’t gone mad; search engine optimisation really is all about your customers.
Most SEO companies are now playing nicely and not condoning devious techniques such as link buying, hidden text and generally exploiting every loophole and short cut they can find.
Why?
Apart from the fact that they were attracting hefty penalties for their clients, they’ve now realised that search engine marketing is more like social marketing and everything must be centred around the customer not the search engines.To be successful on line today, your strategy must include not only general keyword optimisation for your website’s structure and content, it must also involve social media marketing aimed at your customers.
No, that doesn’t mean sending out a raft of marketing messages every minute in the hope that you’ll wear down your customers and make them buy from you. Instead it’s about engaging with your audience, providing them with useful content and information and optimising your web content to reflect your customers’ needs.
For many start ups all of this can be quite confusing so this 10 minute video by Maile Ohye of Google might help. In 10 minutes she talks you through some basic search engine optimisation techniques for start ups to help you get on the right track.
It’s well worth a watch, so grab a coffee.
2 comments ↓
I think this is a good post which hits the nail on the head. One tip I was told was to not think about SEO in terms on getting links, but to think of it like any other marketing activity…you’re just trying to reach out to a target audience with your message. Once you take away the obession with getting links, you tend to write your best stuff and attract them naturally.
Thanks Sarah, that’s a great tip.
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