Measuring Your Social Media Goals

Social media has long been thought of as an unknown, especially when trying to work out its effectiveness.

Many companies are resisting the urge to Tweet, Facebook or Pinterest until they know they can assess the ROI on their activity.

So, how can you begin to work out the impact of social media on your overall business goals?

Well, those wonderful peeps at socialmediaexaminer.com have come up with a post that outlines 4 social media goals every business should measure.

Their 4 impacts that should be measured are:

• Raising awareness of your brand
• The effect it has on your website traffic
• Looking at website visitor loyalty (increasing the time spend on your website/blog)
• Conversion rates

So, to find out more about how you can measure these important factors, pop over to Social Media Examiner (click the button below) and take a look at what they have to say.