What Makes Your Business Unique?

If you want your business to stand out from your competitors you’ve got to shout about what makes you different.

We’re not talking about your USP (unique selling point), because that just relates to the product or service you’re selling.

What we’re talking about here is what quality is it that your business has that makes it different from every other company out there competing in your marketplace.

Not sure?

Let’s give you a clue – it’s not going to be a long list, in fact is will be just one thing.

Tracking down your unique feature  

Let’s start by looking at some of the big players out there.

What would you associate Apple with?

They are known as a company that innovates – so that would be their unique advantage over their competitors.

How about Rolls Royce?

Opulent luxury – although expensive, you know you’re buying a quality, luxury item.

So, by applying that type of thinking to your business, what is it that gives you a competitive advantage?

Perhaps:

• Quality – people come to you because they are prepared to pay a premium for excellence
• Low prices – your products are high volume and low cost so the thrifty customers know they’ll always get a bargain
• Specialised items – people come to you because you can source hard to find items

Are you getting the idea?

Shout it from the rooftops

Once you have identified it, make sure you use it extensively in your marketing materials.

But not only that, make sure your team understand how you want your business to be portrayed so every customer that comes to you takes away the right impression.

Becoming known for s specific quality will make you stand out and bring the right kind of customer through your door.

Over to you

What is your unique quality?

How have you made sure your business is associated with it?

Leave a comment below and let us know what you did.

 Sally Ormond – Copywriter, blogger and social media addict