Guest Blogging – Could There be Trouble Ahead?

November 9th, 2012 | blogging, blogging for business

Guest blogging (posting) is a perfectly legitimate way of gaining more prominence online, but, as with most things in life, there are always people looking for a quick fix.

Most owners of good websites with high Page Rank and good amounts of traffic are inundated with requests from people looking to guest post in return for a link back to their site.

A recent post on Dailybloggr suggests that because the system is open to abuse, Google may consider changing its algorithm.

After all, as they rightly say, the mass posting of low quality content brought about the Panda update and Penguin was a result of link manipulation, so it’s not beyond the realms of our imagination to think that, before long, we could see an algorithm update that will affect guest posting.

But is it likely to happen?

Matt Cutts answers this question below:

Good guest blogs

How do you know if what you’re being offered as a guest post is any good?

A high quality post will inform the audience and benefit both the writer and publisher
Only accept high quality posts that offer something unique
Don’t accept short posts (300-500 words) especially if of low quality because it’s probably been spinned or duplicated elsewhere
The post will not be promotional and will add real value to your website and your readers