Analytic Tools to Improve Your Social Media Performance

Social media marketing is something that most businesses are using to promote their brand and raise awareness.

I say most because there are still some that shy away because they either don’t know how use it effectively, believe their results can’t be monitored or have dabbled but been disappointed with the results.

The ability to measure your social media performance is the only way you can hone what you’re doing to achieve the results you want.

A recent post on Social Media Examiner caught my eye as it talks about 3 analytic tools you can use to help improve your performance in the social media arena.

Mention

This is the first of the tools that they talk about.

Through it you can set up alerts based on keywords, then content related to those keywords is shown through the Mention application or sent to you by email or social media.

This helps you find potential business, build and enhance relationships and respond quickly to situations that could potentially damage your brand.

The Social Media Examiner post goes into more details about how it works and how to set it up (link at the end of this post).

LikeAlyzer

This simple, free tool will help you assess your Facebook Page and give suggestions about how you can improve it. Unlike the analytics provided by Facebook, LikeAlyzer is not complicated is use and can give you some very valuable insights.

In a nut shell, it looks at your Page and assesses how well it performs in relation to other Pages, grading it from 0 – 100 (higher is better).

Then it makes suggestions about how you can improve your Page based on this analysis.

Again, further details about how you can set this tool up are given by Social Media Examiner.

Social Crawlytics

Another free tool, this one analyses how popular or unpopular content is on a website and can be very handy when you want to check out the performance of your or your competitor’s blog.

By analysing the content, it gives you a detailed report on where content is shared and how often.

Once you find out the most popular type of content you can generate more of the same, but it’s a good idea to do this regularly as your audience’s tastes may change over time.

These 3 tools will help you improve your social media performance, so for more information about how to set them up and use them, head over to Social Media Examiner today.