Build Your Audience and You Build Your Business

This is a guest post written by Jenn Greenleaf. The views expressed in this post are entirely the author’s own and may not reflect those of Freelance Copywriter’s Blog. If you are interested in submitting a guest post, please get in touch with your ideas

To some, building an audience is second nature. It seems like no matter what these business owners say or do online, they have a genuine following. How does this happen, you wonder? Before getting into that, let’s talk about why they are so

engaged with their audience. The main reason is business. There’s a secret I’m going to let you in on when it comes to building an audience – your business will grow proportionally in size. Here are some tips about how to build an audience.

Keep your blog updated frequently
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Deliver Content Consistently

Avoid generalizations when writing on your website; instead write as though you were talking to them directly. Develop content that is specific to your niche, especially if you’re selling a specialized product or providing a particular service. Content can be in a variety of forms including blog posts, articles, newsletters, interviews with other experts in the field, product reviews. Visitors to your website want fresh material delivered regularly covering topics relating to their interests.

Offer Freebies

Everyone loves to get something for free, as long as it has perceived value. It’s a perfect way to gain a following for any blog or business. To maximize your benefit, make sure the recipient provides their email address so you can maintain contact. Provide mechanisms for your audience to share these freebies with their own audience on social media. It can be as simple as placing a request to share on the front cover of an e-book or employing a “pay with a tweet” deal, where the person only get the product if they tweet about it. Ebooks are an obvious candidate for free products, but there are many other possibilities including free Kindle books, White Papers, companion guides and webinars. Offer substantial value in the product and avoid using it as an opportunity to sell.

Your audience should never wonder if they are important enough to talk to
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Stay Engaged

Visitors are discouraged when a business owner spends little time posting quality content and rarely engages with readers. The lack of interaction makes the site feel barren and neglected. Provide an immediate and positive response for every blog comment, Facebook post, or tweet. This attention to detail builds respect and garners trust among your audience. As this trust continues to build so does your reputation and ultimately your business, because everyone like to do business with people they can trust.

The Bottom Line

Whether you use social media, search engine marketing or SEO to attract visitors, be as human as possible. Search engines don’t read your blog, people do. There is a fundamental shift occurring in the online world, away from writing for SEO to creating content for human beings. Building your audience is the best way to build a business and insulate yourself from any changes in the major search engines. Great content inspires people to share and gives your business yet more exposure.

Author: Jenn Greenleaf writes about a number of topics including gardening, parenting, and legal matters. You can find out more on reputation.com