The final video in this Matt Cutts mini series relates to a question all online marketers want answered – what does Google have up its sleeve in terms of SEO.
This video was shot in May 2013 so it initially talks about Penguin 2.0 which has already happened, but Matt then goes on to cover other areas, such as:
- Tightening up on advertorials that violate Google’s guidelines
- Link spammers
- More sophisticated link analysis
- Hack site detection
- Identifying niche authorities
Of course, the world of SEO changes rapidly, but this short video gives a heads up to what you should be looking out for.
So, that’s the end of our mini series for now.
Thank you to Matt Cutts and his team for these great videos. They are a great help to businesses trying to get to grips with what’s happening in the fast moving world of search.
See you soon.
Sally Ormond
Copywriter @ Briar Copywriting Ltd
Follow me on Twitter and Google+
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