If a freelance copywriter is to build rapport, create a bond and be interesting all at the same time, they have 
to be positive.
There is no bigger turn-off in the land of sales writing that a piece that starts of being negative.
Would you want to read a letter that was constantly negative?
No.
That is why copywriters will always (wherever possible) try and keep their readers happy by offering them good news and happy endings; they keep their writing positive.
By steering away from negative words and phrases your copywriting will automatically take on a positive feel. It’s not exactly rocket science.
To illustrate this point, I have listed below a few negative phrases that you may have come across and their positive equivalents:
Negative Positive
Don’t delay Hurry
Don’t forget Remember
Your money back if you’re not satisfied Satisfaction guaranteed or your money back
There’s never a better time to… Now is the ideal time to…
I’m sure you’ll agree it makes quite a difference.
So remember, stay positive and be happy.
1 comment so far ↓
But Sally, how does this “focus on the positive” fit with the common sales advice that you need to find and increase people’s pain to make a sale.
I understand that it has generally been established that people are more likely to move away from a problem than to move towards a gain.
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