182 Greatest Copywriters and the Internet Age

September 23rd, 2013 | copywriter, copywriting, copywriting services

I don’t often use this blog to blow my own trumpet, so I thought it was about time that I did.

Monday mornings aren’t always the best time of the week, but a recent one was made much sweeter by a notification.

Joseph Bushnell had compiled a list of what he considered to be the 182 Greatest Copywriters and Copywriting Resources of the Internet Age.

In his own words:

Here is my list of the best copywriters and copywriting resources. If you’re an aspiring copywriter, these are the people you should be following, learning and swiping from

Here are the 3 main criteria for the people/resources you’ll find on this list…

1. They are specialized copywriters…

There are many marketers who are great copywriters, the list of marketers who can write good copy would be an absolutely huge list (and this list is big enough as it is). So I’ve narrowed it down to those who, for the most part, specialize in copy and conversion optimization. Perhaps they are for hire as a copywriter, have a blog about copywriting, have a newsletter about copywriting, have written a book about copywriting, have a specific course about copywriting, etc. They either write copy for a living or they teach it

2. These are modern day copywriters…

The list of great copywriters over the last 100 years would also make for a very big list. So the people on this list are modern day copywriters. Most are still alive but not all of them but their impact on the copywriting world was recent. I’ve decided to list copywriters making an impact since the year 2000 onwards (although many have been making an impact long before the year 2000 as well). I guess you could say this is a list of the best copywriters of the internet era.

Please don’t come at me with “What about Schwartz, Caples and Hopkins?!” Those guys were great, the pioneers of copy but they aren’t on this list. I’ll probably make a separate list of the old school copywriters in the future

3. They have taught me something useful…

This is my personal list. No special panel or committee decided these names, it’s my opinion. The only qualification is that they have impressed me and I have learned something from them that I think was of value. I have been lucky enough to interview many of these great copywriters so I’ve learned from many of them one on one. I’ve also studied their books, blogs, courses and studied/swiped their copy and I find them worthy of being on the list

I know I will be missing people out. It’s not personal, it just means I somehow didn’t hear of them or I didn’t get a chance to study any of their work yet.

Also a lot of great copywriters don’t tout themselves as teachers but just stay quietly hidden, writing copy and the rest of the world don’t know about them. These best kept secrets may be great copywriters but I can’t list them if I don’t know who they are.

So if you should be on this list or you know someone who should be on this list, leave a comment below as to where I can find out more. If I think they are good, I’ll add them to the list

In no particular order, here is my big, fat list of the best copywriters and their materials…