20 Social Media Stats That Will Blow Your Mind

Over the years social media has changed – a lot. Not only has the variety and functionality of the platforms increased so has the public’s buy-in, making social media part of every day life.

There are oodles of posts out there that report on user statistics, but one I stumbled across on Econsultancy really blew my mind.

It looks at the growth of social media over the past three years.

Rather than ramble on about it, here’s what they found:

Twitter

• In 2010 is had 75m user accounts, of which about 15m were active users
• In 2013 it has 883m user accounts and 232m monthly active users

• In 2010 the average number of tweets per day was more than 27m
• As of August 2013 Twitter users were posting around 500m tweets per day, which means about 5,700 tweets a second

• In 2010 the average number of tweets per hour was around 1.3m
• In 2013 Twitter users send out around 20.8m tweets per hour

LinkedIn

• In 2010 it had more than 50m members worldwide
• In 2013 it has 259m members after increasing its user base by 40% in a year

• In 2010 there were 11m LinkedIn users across Europe
• In 2013 it has more than 57m European members and more than 74m across EMEA

Facebook

• In 2010 Facebook had 350m monthly active users
• In 2013 it has 1.19bn monthly active users

• In 2010 50% of active users logged into Facebook each day, meaning at least 175m users every 24 hours
• In 2013 Facebook claims to have 727m active daily users, meaning 61% of users log on every day

• In 2010 65m users accessed Facebook through mobile devices
• In 2013 874m monthly active users used Facebook mobile products as of September 3^rd 2013

• In 2010 there were more than 3.5bn pieces of content shared each week on Facebook
• In 2013 there are 33.25bn pieces of content shared every week

Flickr

• In 2010 Flickr hosted more than 4bn images
• In 2013 it has competition from a wide range of different social networks and there are no statistics as to the number of images it hosts, but one estimate puts it close to 8bn

Wikipedia

• In 2010 Wikipedia had 14m articles and 85,000 contributors
• In 2013 it has more than 30m articles in 287 languages and 125,900 active registered users

It’s only when you see comparative stats like those that you fully grasp how social networking has grown over the years.

Irrefutable proof that, if you don’t already have a social media marketing strategy, you need one.