Getting The Most From Your Corporate Video Investment

It’s been a long hard slog, but finally it’s finished.

You’ve shown it to the Board and they love it, but will your audience?

Now the hard work begins. Now you have to make sure your investment brings in a healthy return.

Maximising your investment

It’s time to unleash your baby and send it out into the big bad world.

Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and optimise it for SEO (search engine optimisation) to grab a bit of traffic.

That’s a good start, but there’s so much more you could be doing to get a better return on your investment.

Website

 Of course you’re going to use it on your website, but why only use it once?

Let’s say it’s a video demonstrating your new product. Don’t just hide it away on your product pages, put it on your home page too to highlight your latest offering.

It goes without saying you have a blog (how else will you build your brand identity?), so write an article about it and embed the video.

Here’s a thought, how about creating a resource section on your website? Over time it will become a useful resource where your customers can view all your videos to learn about your products and how they will help them.

Using the video widely across your website will generate traffic and boost your customer service levels because you’re taking the time to educate your customers.

Social media

Never underestimate the power of social media.

All the channels you use, such as YouTube, Vimeo Facebook and Twitter will push your video out to a wider audience. Create a number of tweets that focus on different aspects of the video and post them at different times of day. You could do the same on Facebook and, assuming you do your job well, your viewers will help you get your message out by sharing and re-tweeting.

When you’re posting your video its well worth taking the time to post different thumbnails and headlines to draw in different audiences.

Shows

Do you exhibit at a lot of trade shows and exhibitions?

They are so crowded it’s important to make your company stand out.

Showing your videos is a great way to draw people to you and creates a talking point. Whether they show your latest product, or an overview that explains what your company is about and what it does for its customers, a video will make an impact.

Of course, it’s worth remembering that it’s likely to be noisy so adding sub titles is a great idea.

Summary

Repurposing content in this way will extend its longevity and help get the information out to a range of audiences.

There’s a lot of potential in a corporate video if you use it wisely. Using it in multiple formats, using social media to spread the news and repurposing its content will make your investment go a long way.

Do you have any other ideas about how a corporate video can be used? I’d love to hear your ideas – the more inventive the better. Leave a comment below.