Freelance Copywriting – What it is, what it does, why it works

This blog site has loads of articles about freelance copywriting. But for those of you who are new to the art of copywriting, this blog will focus on giving an introduction to the subject and why it is in such high demand today.

Take a look around you. Every where you look someone is trying to market something to you. Therefore the field of copywriting is large and continues to expand every year.

A way to describe copywriting is putting a creative message in front of a consumer and is based on three fundamental principles:

• When you are writing to a customer, there has to be an involvement between the customer and the seller.
• You must make sure that you explain the rewards as far as when the customer is purchasing a product.
• The final piece is achievement and that is what you as the writer will be focusing on.

Whenever you write copy, you want your readers (the customers) to want a certain product because they will want to gain certain rewards – you know the kind of thing, the product will save them time, money etc. etc. etc.

‘Come on, anyone can write sales stuff…can’t they?’

A lot of people would like to think that true but it’s not. There is a specific niche for copywriters.  They are the ones who write messages in such a way that it brings about an interest in a consumer.

There are so many ads out there today so consumers won’t respond unless it is something that specifically interests them.  This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you’re trying to hit.

There will always be a need for copywriters no matter whether the economy is in a recession or in a boom.  Companies must always put out a message to consumers and as long as this demand is needed, copywriters will be in high demand.