Search Engine Copywriting – The How and the Why

Search engine copywriting continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate. As the Internet continues to grow, more and more companies are relying on it for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

Why?

The number of searches done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimised for search engines.

The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your web page is easy to search and is indexed by search engines.  If not, you will find that you will not have the sales results that you would like from the Internet.

You can buy traffic to come to your website but you will find that you are missing out on an important piece of the sales ‘pie’ by not focusing on organic traffic.

How?

To get your website indexed within the search engines, you must have original content that is in high demand.  Search engines index web pages by sending their search bots through these different web pages.

The search bots are looking for many different factors but the key is your website’s content. The information must be valuable both to the search bots so that they index you as well as to your readers.

For more information about SEO, take a look at SEO, Keywords and Stuff – 3 Golden Rules.