I was asked by Nikki Pilkington recently to write a guest blog for Business on Twitter. So here are my ramblings about how a copywriter (or any business owner or individual for that matter) can use, enjoy and get the most out of Twitter.
Twitter appears to be a marmite application – you know, you either love it or you hate (probably because you can’t see the point of it all).
Personally, I love it – it’s great on a personal and business level.
As a freelance copywriter, it allows me to broadcast my news, views and opinions to a huge audience so I can reach the parts that other copywriters can’t.
Twitter – a two pronged tool
From a marketing perspective, Twitter is a fantastic micro-blogging tool. There has been a lot of debate about whether Twitter will kill off blogging but for me, it complements it. With an RSS feed from my blog fed into my Twitter account, every new blog post appears as a Tweet giving me the opportunity of casting my knowledge far and wide.
A whole new readership has now opened up for me. Twitter will help you push your name out into the Twitterverse – and who knows where that will lead.
But it’s not just all about marketing and using Twitter as a business tool – after all, no one likes a Tweeter who constantly bangs on about their business all the time.
Twitter is also a gold mine of information. It is all about sharing knowledge. If you find something of interest on the web, tweet about it.
By following people within your industry you will be able to keep abreast of all that is happening. I use Tweetlater to receive daily emails updating me about who is talking about certain keywords. Then I have the option to follow those I find interesting whilst catching up on the latest happenings and goings on.
Basically for me Twitter is a wonderful vehicle through which I can broadcast my message and receive information to keep me updated with new ideas and new ways of thinking.
7 comments ↓
I agree with your sentiments exactly.
For me, Twitter has been a great source of information. I have discovered countless great websites, blogs and applications through Twitter. This, in turn, has lead me to many great products and services that I would never have come across myself.
Twitter has been a great platform for me to market my own blogs, websites and affiliate links. I feel I can engage better with my readers and customers now.
Finally, and perhaps most important of all, Twitter has enhanced my personal life. I have connected with a great many interesting, entertaining and simply wonderful people. I now have a number of Followers, whom I consider to be good friends. Indeed, I have actually met a few of them.
Hi Annette,
It’s great to hear you have got so much out of Twitter. Perhaps I’ll see you there? @sallyormond
Hi Sally
I’ve only recently started using Twitter, but I do agree with what you say. Although it’s always good to have something that helps you to promote your business, just that alone isn’t half as interesting as the avenues down which Twitter can lead. I love the fact that the messages are just short little tweets but it feels more personal and there are some fun, quirky people out there.
Hi Elaine,
Thanks for your comment – I’m glad you are enjoying the wonderful world of Twitter, it really is a fabulous resource 🙂
Sally
Hi Sally,
I think you summed it up perfectly – love the Marmite analogy. Interesting idea to have Twitter broadcast blog headlines, but would you say it exceeds Google alerts in depth or convenience?
I think it enhances it – certainly it has opened me up to a wider variety of blog posts that I possibly would not have either been aware of or have considered reading.
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