Freelance Copywriting is Like a Mother’s Kiss

OK, I’ll admit it. Even though I am a freelance copywriter I do sometimes get rather carried away with my writing. Sometimes, when the ideas are flowing freely I have to remind myself that I am writing sales copy, not the next best seller.

It is very tempting to go overboard – somewhere deep down there is a Pulitzer Prize novelist trying to escape.

So how do I stop myself?

By remembering why I am writing.

Every piece of copywriting is designed to help someone’s problem. They are hurting and they need you to make it better for them – just like our mums did when we were young. Who was it we turned to when we fell over and cut our knee?

Exactly, good old mum. She was always there with a few kind words, some cotton wool, disinfectant and a kiss. And it was always the kiss that made it better.

So that is all I need to remember to keep my writing on track – I am writing about the mother’s kiss they want to take their pain away.

But what happens when the reader doesn’t realise they have a pain anymore? Can writing about the solution to a problem they don’t realise they have work?

Absolutely.

We are all guilty of burying our heads in the sand at times. So I just have to remind them, loudly, about the problem they have – do they have enough life insurance? What will happen to their family when they are gone? Is there sufficient insurance to clear the mortgage, pay the university fees, cover the monthly bills etc?

It can at times feel like you are wielding a sledge hammer, but if that’s what it takes, do it.

As a UK Freelance Copywriter, Sally Ormond (Briar Copywriting) can provide you with a range of UK copywriting services.