One Style of Copy Does Not Fit All

Guess what – one style of copywriting doesn’t fit every requirement.

Not ground-breaking stuff you may think, and I would have to agree with you. But you would be amazed at the number of people who firmly believe that one style suits everything and everyone.

I touched on this in an earlier post Become an Effective Copywriter: Lesson 2 – Short Copy vs Long Copy. It really doesn’t matter whether you are writing for B2B or B2C, not every reader will want to be faced with exactly the same style of copy. There are a huge number of factors that are going to affect your writing style, for example what the product or service is, how familiar the product or service is to the market, the target customer’s preferred communication style etc.

There is really only one way a copywriter can get their styling right for their chosen market – by using their own judgement. Think carefully and decide on whether what is being suggested really makes sense for everybody.

News flash – not everyone across the entire globe respond in the same way.

Look around you. We are all different, we all think differently, we all make decisions differently, we all have different tastes – above all we make decisions based on different criteria; criteria that are important to us.

Writing copy takes time, research and little understanding of your market. There are no magic forumlas that will win over every reader.

I never said it would be easy.