9 Ways to Keep Your Website Up to Date

Sprucing up your website doesn’t have to mean a full redesign every few years. There are some less evasive things that can be done to freshen it up and make sure it is performing well.

Just like spring cleaning your house, an annual dusting of your website will make sure it remains responsive, SEO friendly and continues to give your customers what they want.

Here are 9 things you can do to keep your website in tiptop condition.

1. Code

If, like me, you have no idea what all those strange letters, numbers and symbols mean behind the scenes, you may want to get someone in to help you with this one.

Cleaner and more organised code means a faster website that loads in a flash and is easier for the search engines to crawl.

2. Title tags and META descriptions

If you have an SEO strategy, you’re probably already tweaking these on a regular basis.

Your title tag lets the search engines know what your web page is about, so make sure you review this regularly. Likewise with your META description, although not a factor in SEO, it must be relevant and appealing to your customers. If you’re not sure what it is, the META description is the short piece of blurb that comes under your URL in the search results. It’s important that it speaks to the reader, highlights the benefits you offer and contains a call to action. The only issue is you have just 160 characters to play with, so you’ll have to get creative.

3. Alt tags

Yes, more tags. The Alt tags are the ones you find behind the images you use on your website. During your review, make sure every image has a tag, but that doesn’t mean you should be stuffing them with keywords. Every tag should be relevant to the image.

Plus, where you have your logo on your website, make sure it’s Alt tag contains your company name or website.

4. Images

Once you’ve reviewed the coding behind your images it’s time to look at the image itself. Are your photos and graphics still relevant? Are they looking a bit dated? What about the size of them? The file size will have a huge impact on the loading time of your website, so if at all possible compress them to give your users a better, faster experience.

5. Call to action

Take a look at your calls to action.

Are they working?

Are your website visitors being converted into customers? If the answer is no, or you’re looking for a high conversion rate, your call to action is a great place to start.

Did you know that Dell increased sales by $25million just by changing their “Learn more” call to action to “Help me choose”? So if you’re not already doing so, test different calls to action to find the one that works best for you.

6. Navigation

The navigation bar on your website is the map your visitors use to find their way round. Check to make sure it is clear and easy to follow. It’s also a good opportunity to make sure it aligns with your SEO strategy.

7. Compatibility

More and more people are accessing the Internet through their mobile phones, so it’s essential your website is mobile friendly.

8. Refresh

While you’re reviewing all these aspects, why not add in something new. How about an explainer video or infographic? Adding fresh content to your website is a must whether it’s a video, graphic, article, report or series of blogs.

9. Does it work?

One of the main reasons websites fall short of the mark is because they are designed and written by people within the business.

Think about it – you’re business is your baby and you’re going to want to shout about it to everyone. But what are your customers looking for? Certainly not your euphoric ramblings about how great you are.

They want to know what you can do for them, which is why it’s a great idea to get someone from outside your company to read your content, follow your navigation and generally ‘play’ with your site to see if it tells them what they need to know.

This exercise is also a good way to check for broken links.

Creating and publishing your website isn’t a one off activity. It’s vital you revisit your site regularly to make sure it’s keeping up with technology and the needs of your customers.

Bookmark this article and diarise regularly to review your website and keep it in tiptop condition.

Author: Sally Ormond, copywriter at Briar Copywriting Ltd, cyclist and Big Bang Theory fan.