Twitter Shares Drop But Twitter Chief Still Confident

Twitter is a social media platform that we’ve taken to our hearts.

Millions of users generate an army of tweets promoting, connecting and chatting creating an online community that’s far reaching.

Despite that, Twitter is finding it tough to turn a profit.

A recent article in The Drum announced that Twitter’s latest published results have shown the company losing £175m between July and September despite a surge in sales and users.

Promising figures showing sales up 114% to $361m and a 23% rise in monthly active users to 284m failed to mollify investors with shares dropping 8% in after-hours trading due to the figures falling substantially behind analyst forecasts of around $450m in sales.

Despite that gloomy reading, Twitter chief, Dick Costolo was reported to have described it as a:

“…very strong financial quarter. I’m confident in our ability to build the largest daily audience in the world.”

Mind you, it is still lagging behind Facebook – so is this the beginning of the end, or can Twitter turn things around?

Sally Ormond – Briar Copywriting Ltd