The Value of No-follow Links

Links are a vital part of your search engine optimisation strategy, but it can be a frustrating practice.

How many times have you written a superb article for a website only to be told their policy is to give no-follow links.

You want to scream, right?

Before you tell them where to go, stop and think for a moment.

Ask yourself why you wrote the article in the first place?

You wrote it because you want to show yourself as an expert in your field and spread the word about what you do.

Granted, a follow link from such an auspicious website would have been very welcome, but a no-follow one could be just as valuable.

No. bear with me on this one.

OK, so you won’t get any link juice, but you will get something else.

The website in question agreed to publish because they were impressed with your writing and felt it was something their readers would enjoy. That means they think you’re a thought leader, which is how their readers will see you too.

Once they read your article the chances are they’ll check out your author’s bio at the end. They’ll want to know more about you and so will follow the link to your website.

Boom – you’ve got increased traffic.

Once on your site they’ll have a poke around to see what you do and what you can offer them.

See where this is going?

You may not get a dribble of page rank juice, but you will get new visitors to your website, opening up your business to a whole new market.

That’s pretty cool.

You see, links aren’t just about juice, they are also about building a reputation and that’s worth its weight in gold.