The One Marketing Tip That Will Boost Your Sales

Marketing is a necessary evil when it comes to running a business. It’s one of those things that most people hate, mainly because it takes time. Th problem is, without it you won’t have any customers so it’s a bit of a catch 22.

If you are one of those rare creatures that enjoys it – whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing – there’s one thing you must do in order to get your customers to buy.

Want to know what it is?

Finding out what interests your customers.

That’s it.

You have to know what keeps them awake at night, what pushes their buttons, what they really, really want.

There are probably several things, but in the main their main interest is themselves.

They don’t care about your business, where your premises are, whether you’re the market leader (everyone says that), or a great innovator (yawn), all they want to know is how you are going to help them.

How selfish!

Even though you’ve spent years building up your business, you’ve weathered economic downturns, fluctuations in your market place and umpteen rows at home because of the number of hours you spend at the office, your customers don’t care.

But why should they?

None of that’s going to help them, is it?

The only way they’re going to spend their hard earned cash with you is if you can convince them that their lives will be greatly improved by your product or service.

It’s the exact same reason why you buy things and yet it’s easy to forget that when you’re putting your own marketing materials together.

If you want to sell, forget about your business

When crafting your message, put yourself and your business to the back of your mind.

Every thought you have must centre on your customer.

• Who are they?
• What problem do they have?
• How can you help them?
• What can you offer them that will solve their problem?

There’s no room for a tempting “we’re the best at what we do” spiel.

The cold hard fact about marketing is that there’s no room for your ego. The only thing that matters is what you can do for your customer. Keep everything you write focused on them and you’ll see your sales increase.