5 Tips to Supercharge Your Blog

Blogging is great for your online presence, but you don’t need me to tell you that.

It helps you share your knowledge,  drive traffic to your website and rank highly in the search results.

You already know about the basic SEO stuff to do with on-page factors and link building, but there are loads of other factors that get overlooked.

Granted, you’ll never smash them all, but it’s worth spending some time on the easy ones to make sure your blogs have a bigger impact.

Here are 5 simple but effective tactics you should be using.

Stunning headlines

Yes, headlines help your rankings.

They attract click-throughs, which will give your search rankings a boost.

Why?

Because the algorithm will attach more value to your blog.

If your blog has a fairly low rank, but gets lost of clicks your ranking will rise. However, if you rank highly and you don’t get click throughs, your blog will be deemed irrelevant to that search term and your rankings will fall.

Therefore, eye-catching headlines improve your rankings.

Use images to boost your rankings

Using images to link to your blog will boost your rankings and provide some diversity to your backlinks.

The Alt tag tells the search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as a keyword.

The best way to get these link-based backlinks is to create an infographic for others to use – just ask for an image backlink to your original post.

Dofollow vs nofollow

Your aim is to get dofollow links because they show your blog is of high quality and a trusted source of information.

The problem is a lot of profile sites and blogs only provide nofollow links. An excessive amount of these will make your blog appear untrusted – not good.

Buying in links (please say you don’t do that) is the quickest way to ruin your rankings. Instead concentrate on guest blogging for high quality blogs.

Linking to trusted blogs

Outbound links are just as important as inbound ones.

As a trusted and high quality blog, you’ll be expected to link to other high quality blogs if you want to raise the value of your blog in the eyes of the search engines.

Short or long blogs? 

OK, yes you could probably write a useful and informative high quality blog post that’s short, but the search engines love long content.

But not only should your content be lengthy (but still high quality, relevant and informative), you also need to work on getting comments. This will help boost the length of the unique content of each post.

Although none of these ideas are revolutionary, they often overlooked. Simple and easy to implement, these tips will help you get more out of your blogging.

Please feel free to leave a comment if you have any further ideas on how to get the best rankings from your blogging, or if you have any questions.