Entries Tagged 'copywriting services' ↓

Now, as I’m sure you’re all well aware, people aren’t going to buy just because you tell them your product is great. If they did, it would make life a whole lot easier and also put me out of a job – but it’s never going to happen.

If you want someone to buy from you, you have to persuade them your product is the best thing since sliced bread and will make their lives simpler, more fulfilling and, quite possibly, richer.

So how to you go about persuading them? Well, there are several techniques you can use that will help them come to the ‘right’ decision.

People want a lot of things, your job is to work out what they are and give them to them. Now, I’m not talking about wanting a physical thing, what I mean here is that people want things that will make them feel better about themselves.

Not sure what I mean? Well, below are 10 things people might want along with a way you could sell your product to meet their needs.

1. To win the approval of others – tell them how their friends will admire them if they buy your product.
2. To associate with like-minded people – give free membership to a membership site if they buy.
3. They are environmentally conscious – tell them you will donate a percentage of your profits to green causes.
4. They enjoy delicious food – give away vouchers for restaurant meals if they buy your product.
5. They want information – give away a free eBook when they buy.
6. They want to get rid of pain – guess what? Your product will take away their pain.
7. People want pleasure – your product will provide them with it.
8. They won’t want to miss a great opportunity – tell them the price is time limited and will soon be rising.
9. People want good health – provide free taster sessions at a local gym or health club if they buy your product.
10. People like to be part of a select group – give away free membership to your associated club when they buy your product.

Obviously you won’t be able to use all of these for your products but hopefully it has given you a few ideas about how you could add the art of persuasion into your sales copy.

Just think – what is it that my customers are looking for? What is the need they want satisfying? If you can identify that and tailor your copy accordingly – how can they refuse to buy?

Sally Ormond is a professional freelance copywriter. Her extensive range of copywriting services has helped numerous UK and International businesses save time and money whilst increasing their sales and market visibility.

Have you noticed that your website copy, brochures or adverts don’t seem to be working for you any more?

Well, it is probably because your message has become stale. Your readers are fed up with the same old thing time and time again. They’re ready for something fresh that will make them sit up and take notice.

Before you roll your eyes and think “…and just when am I supposed to find the time to re-write all my sales materials?” remember that simple changes can make a huge impact.

Listed below are 10 simple but effective ways to breathe live back into your tired sales copy.

1. Change the length of your copy – if long copy hasn’t worked, try short.
2. Break up your copy with sub headings. This will make your text easier to read and will help keep your readers’ interest.
3. Pose questions that will persuade your reader to buy.
4. Highlight your keywords.
5. Put your main benefits in a bulleted list to make them standout.
6. Play with the font size – make the salient points larger.
7. Increase or decrease your advertised price.
8. Include testimonials and statistics, but make sure they are real and relevant.
9. Take out any jargon – there is no bigger turn-off than copy riddled with complex terms.
10. Add special offers, free trials, discounts etc.

You can use as many or as few of these as you like. Try different combinations for different audiences and products.

Keeping your content fresh is vital to keep your readers’ interest.

Sally Ormond is a freelance copywriter based in Suffolk. She works with companies all over the country and internationally providing expert copywriting services to help them increase their market visibility, targeted web traffic and sales.

You could write the most interesting copy known to man, but if it isn’t laid out in an eye-catching way it won’t get read.

We humans are a fickle bunch – if we are going to take time out of our precious lives to read something, we want to know it is going to be interesting and (more than likely) benefit us in some way or another.

Therefore your copy has to look attractive. Hands up all those of you who have browsed the shelves of your local book shop and chosen your next read by its cover? And when you flick through the pages have you been put off when faced with an impenetrable wall of small text?

The look of your copy is as important as the content itself. By following these 10 tips you will be able to create eye-catching copy.

• Colour – without going overboard, use colour graphs and charts (if appropriate) or pictures.

• Highlight – if you are using incentives and guarantees, make them stand out.

• Simple – keep your sentences simple and short.

• Be bold – place your important words and phrases in bold.

• Pictures – visuals can be attention grabbing. If possible use ‘before and after’ images.

• Headline – this is your opportunity to grab your readers’ attention. If in doubt use ‘free’ or ‘new’ in your headline as they always make people sit up and take notice.

• Stand out – your keywords and phrases need to be obvious so use them in headings and sub headings which are in a larger font to the rest of your text.

• Bullets – make your benefits stand out by listing them as bullet points.

• Divide and conquer – breaking up your copy with sub headings makes it easier to read and navigate.

• Adjectives – use these to make your product stand out – incredible! High power! Sizzling! Just don’t go overboard with them.

Sally Ormond (Briar Copywriting) is a freelance copywriter offering a comprehensive range of copywriting services to businesses locally, nationally and internationally.

What am I talking about?       

OK, let me ask you this. What is the purpose of copywriting on your adverts?

The answer is simple – it is designed to make your reader buy. At times though, your readers may need a slight nudge to get them to arrive at that buying decision. So, the words that you use within your advert are really important.

There are 10 words in particular that can make your reader change their minds in your favour.

Curious?

I thought you might be. Prepare yourself, here we go…

• Limited – People love to think they are getting something ‘exclusive’. Tell them your product is in limited supply and they won’t want to miss out.

• Discount – Don’t you just love to think you’re getting a bargain? Well, your readers will too. They could be time limited, BOGOFs, money back schemes etc.

• Guaranteed – This is the all important peace of mind. It will give your readers confidence in your company knowing you believe in your product so much you’re prepared to give a guarantee.

• New – Every one likes to have something that is new that will improve their lives whether its information, technology etc.

• You/Your – These are so important. Talk to your reader directly and you’ll build rapport and make them feel special.

• Fast – Whether it’s fast delivery or fast results, time is an extremely important commodity these days.

• Testimonials – Seeing is believing. Your readers will be reassured if they can read from others that your product works. Just make sure the testimonials are specific and reputable.

• Easy – People are inherently lazy. They want easy ordering, easy instructions, easy to pay and easy to use…

• Important – This is one word that makes people sit up and take notice. They won’t want to miss out on important information that could affect them.

• Free – This doesn’t mean you have to give your product away. Free information or a free trial is a great hook and incentive to buy. People love to get something for nothing.

Although these 10 effective words are great for adverts, they can be used in virtually all your sales writing on and off line. They are incredibly powerful and can alter your readers mind in your favour.

Sally Ormond (Briar Copywriting) is a freelance copywriter who specialises in website copywriting services. Visit her website today for further details about her full range of UK copywriting services.

It doesn’t matter how many people see or read your advert or website, if it doesn’t compel them to buy it’s no good.

How many times have you landed on a sales page or looked at an advert just to think “interesting…” and then move on to something else?

Interesting doesn’t get you sales. Your copy and your approach has to be proactive to make people part with their hard earned cash.

Here are 7 tips to help you convince people to buy from you.

1. Make your ad copy like a conversation

Don’t talk at your readers, talk to them. Write as though they are in front of you and you are having a conversation with them. Use words such as “you” and “your” to build a relationship with your reader.

1. Participate in online forums

Online forums are great for promoting yourself and increasing your credibility as an expert in your field. Fill out your profile (gaining those all important back links) and visit the forums as often as possible. Why not contribute articles – giving free advice helps build trust.

1. Make your call to action clear

A website sales page is no good if you don’t tell your reader exactly what you want them to do. Your call to action must be clear, leaving them in do doubt about what they need to do – tell them to “buy now”, “subscribe to your newsletter”, “call to make an appointment” etc.

1. Focus on your reader

There is only one thing your reader is interested in, and that’s themselves. You must focus your copy on what it is they want. If they can’t see what’s in it for them, they won’t be interested.

1. Keep it simple

There is only one thing on your website that will sell to your reader – words. Graphics and pictures all look pretty but they won’t sell a sausage. It is through the power of the written word that you will convince your reader your product is the one they have been searching for.

1. Create your own ad copy

You will probably have several competitors out there. By all means study their copy but don’t be tempted to copy their style and content. Try something different – stand out from the crowd.

1. Update regularly

Your readers will get bored if they are constantly faced by the same old adverts and web copy. Change your ads regularly to keep them fresh and relevant. Don’t forget people normally have to see an ad 7 times before they actually buy anything – they’ll soon get fed up if they keep reading the same stuff.

Sally Ormond is a freelance copywriter offering a comprehensive range of copywriting services to businesses locally, nationally and internationally.