Entries Tagged 'list building' ↓

Email marketing is an incredibly effective marketing tool, but it can also be one of the fastest ways to ruin your business’s reputation.  

If you blatantly send out emails to thousands of random people who have either no prior knowledge in your company, or interest in what you do, you will be labelled a spammer – not good.

But, if you take the time to build your own email marketing list from people who have opted in to receive information and offers from your company, then you will be providing them with information they want to see – and that is good.

Of course, building your own list takes time, but if you are a WordPress user, there are a few tools you need to be aware of that could help you grow your email subscribers.

Recently, my attention was drawn to a useful post on the Socialmediaexaminer.com site that takes a look at 7 WordPress plugins that can be used to grow your email opt-in list.

They look at:

• Pippity customised popups
• Hellobar
• Comment Redirect
• WP-Leads
• OptinSkin
• Gravity Forms
• DiggDigg

You can see the full post here – 7 WordPress Plugins to Grow Your Email Subscribers.

So pop over there and have a look.

Growing your email subscribers is a great way to promote your business safely and get your content shared across the web, widening your reach out into your marketplace.

Over to you

Do you have any further tips on how to grow your email subscribers?

Perhaps there’s a different tool to those mentioned here that you use and have had success with.

Leave a comment below and share your experiences.

One of the most important aspects of any email marketing campaign—more so than the content or offer—is your email mailing list.

It stands to reason that no matter how great your message, if you’re not sending it to the right people it won’t work.

Many companies will buy in a mailing list because it’s a quick solution. But time and time again these campaigns fail simply because the offer doesn’t address the audience.

The only way to generate a good mailing list which will work is by building your own. It does take time but it will be worth it.

So how do you get started?

Well this post offers you a few ideas to get your list started:

• Have a sign-up box on every page of your website so your visitors can’t miss it
• Provide a free giveaway that’s of value to capture their email address
• Include a sing-up link in your email signature—after all if you’re like me you’ll send out masses of emails every day so why not use them as another opportunity to gather sign-ups
• Promote your newsletter on your print materials too. Once  they’ve signed up for your newsletter you have their details to send other offer to as well
• If you use direct mail, send an offer that will drive them to a landing page that requires an email address to access the deal
• Promote your giveaways through social media to widen your audience
• If you work regularly with other companies see if they would be willing to promote your newsletter within theirs

All these ideas are easy to implement and in time will lead to the creation of a high quality in-house marketing list to which you can make offers and provide news and advice to constantly strengthen your customer relationships.

Sally Ormond – freelance copywriter