Entries Tagged 'Matt Cutts' ↓

When Matt Cutts speaks everyone sits up and listens.

There are loads of small businesses missing out on some great opportunities because they have made a huge SEO mistake.

They think that just because their business is small they don’t need to bother with a website.

Why should they?

They have their local customer base and no one is going to search online for them…or are they?

A website is crucial regardless of the type of business you run. If you don’t believe me, this is what Matt Cutts has to say about it:

More and more people are searching online for the products and services they need.

If you market yourself through leaflets or magazine ads you’re only reaching a small percentage of your potential market.

Get a website and make sure you’re seen by the people that need you when they need you.

The search engine optimisation industry has been hotly debating the relevance of back links in search engine algorithms.

Some SEOs believe that social signals have replaced links, making link building techniques (such as article marketing) irrelevant to today’s internet marketers.

Certainly, social signals are important, but links will always play a dominant role as a ranking factor – at least for now.

If you don’t believe me, here’s Matt Cutts:

Links are here to stay, but there’s little doubt that ranking factors are getting more complicated.

Google wants to provide the best possible search experience for its users, therefore (whether you like it or not) it will continue to tweak its algorithms.

So, if you want to keep ahead of the ranking game, don’t try to out smart Google, just stick to giving your readers what they want:

• Great content, products and services that your customers want
• A responsive website
• Interaction with the social channels relevant to your market and customers

Above all, abide by Google’s rules, forget keyword stuffing and writing content that’s aimed at the search engines, and create a web presence that’s designed to give your customers what they want.

Sally Ormond – Copywriter, Briar Copywriting Ltd

The final video in this Matt Cutts mini series relates to a question all online marketers want answered – what does Google have up its sleeve in terms of SEO.

This video was shot in May 2013 so it initially talks about Penguin 2.0 which has already happened, but Matt then goes on to cover other areas, such as:

• Tightening up on advertorials that violate Google’s guidelines
• Link spammers
• More sophisticated link analysis
• Hack site detection
• Identifying niche authorities

Of course, the world of SEO changes rapidly, but this short video gives a heads up to what you should be looking out for.

So, that’s the end of our mini series for now.

Thank you to Matt Cutts and his team for these great videos. They are a great help to businesses trying to get to grips with what’s happening in the fast moving world of search.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+

In this video Matt Cutts talks about the top 5 search engine optimisation areas where webmasters make the most mistakes.

There’s so much to think about when creating a website, it’s easy to miss something important.

This video covers areas such as:

• Crawlability
• The right words
• Compelling content
• Titles and descriptions
• Webmaster resources

Here’s what he says:

I hope that gave you a few ideas about how to improve your website.

The final video in this mini series will look at what SEO from Google has in store for online marketers.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+

There’s so much to think about when creating a website – not only from a design and usability point of view, but also in relation to its searchability.

So what should you be thinking about when building your website?

In this video Matt Cutts looks at:

• Site maps
• General guidelines for your site’s visibility
• Why a Dmoz snippet is used even when a valid META description is in place
• Whether bold or strong tags are better for SEO

Are you ready?

A few things to think about there.

Next up, we’ll be looking at the top 3 to 5 SEO areas where webmasters make the most mistakes.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+