If you need to know anything about SEO (search engine optimisation) there’s only one person to ask, Matt Cutts of Google.
This is the first in a series of posts that looks at various aspects of SEO. This one relates to a phenomenon you may have seen – how an apparently non-optimised website can outrank your site that’s been optimised to the hilt.
This is what Matt Cutts has to say on the matter:
Hmmm, so things aren’t always as they seem. But then again, if achieving top rankings was easy it would make a mockery of the whole search ranking process.
The next instalment will look at the qualities of a good site.
See you soon.
Sally Ormond
Copywriter @ Briar Copywriting Ltd
Follow me on Twitter and Google+
