A good product review can contain information on any product or service, giving potential customers the confidence to purchase those products and obtain those services. Customers read reviews and testimonials to get the facts they need before working with a company. So how can you guarantee that your future customers are getting the information they need about your company?
Build Trust
Customers want to know they are purchasing a quality product and that they will be receiving the best customer service available. They read product reviews in search of proof of factual and proven information that can help them with their purchasing decision. Knowing exactly what other clients have experienced with a company gives them the necessary background information on what to expect from that company’s products and services. For example, if you are writing a review for online creative writing schools, be sure to include information on course materials as well as additional resources such as financial aid services.
Your product review page should do more than provide general information on your products and services. Make sure that you give future customers personal experiences, preferably by including high quality and well-written product testimonials received from your other customers and partners. Readers will be more likely to trust your product review when it provides extensive information on all facets of the company.
Be Unbiased
Although the goal of your product review is to provide potential customers with positive information about your products and services, refrain from only including the advantages. A one-sided review can decrease the credibility of the product and cause suspicion about the company in general. When you include any possible disadvantages of the product in your review, your readers will consider you to be a trustworthy information source. Be unbiased, but make sure to highlight the advantages of the product and include disadvantages that do not have huge consequences. Customers will use your advice to purchase the product you reviewed if the advantages outweigh the disadvantages.
Use Spell-Check
Correct grammar, punctuation and spelling adds credibility to your product review and helps ensure that the review converts readers into new customers. A product review that is void of typos proves to the reader that it was written by an educated and reliable individual, giving the reader the confidence to become a customer.
Be sure to recognize common mistakes such as the difference between “its” and “it’s” and when to use “your” or “you’re.” Proper punctuation placement is also important to maintaining credibility in your product reviews. Know when it is appropriate to use a comma and when a period should be used to avoid run-on sentences. Write your product review in a Word document or other template if you have difficulty with spelling – never submit a review without proofreading it first.
Keep Writing Product Reviews
One positive review can lead to an increase in sales. However, the more positive reviews that are posted online, the more likely your sales are going to increase. Having multiple positive reviews about your products gives potential customers even more background information about the quality of your products and services. Consistent positive reviews prove that you have a reliable company that manufactures high-quality products, which will help build your client list and increase your sales.
David Murton has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and blogger, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to music of the classical and romantic periods.
The author’s views are entirely his own and may not reflect the views of FreelanceCopywritersBlog.com. If you are interested in producing a Guest Post for this blog, please get in touch with your ideas.
Most of us would be hard pushed to recall an economic climate worse than the one we are saddled with at the moment. But something else is happening; something else is emerging.
As the owner of an online business for the past 18 months, I have been overwhelmed by the number of people out there who have helped me. I don’t mean great service providers or anything like that. What I am talking about are ordinary business men and women who have selflessly helped me out, shown me the ropes and given their expertise for nothing, or at the very least as part of a barter deal.
Therefore I was intrigued to read this report from www.trendwatching.com
‘Has it ever been important for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, of course: giving is the new taking, and sharing is the new giving. And yes, we do realize that this month’s Trend Briefing is massive, but in this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers?
GENERATION G
Sometimes big events and ongoing trends clash in a beautiful way, only to converge soon after. Consider the following:
GENERATION G | “Captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.
In fact, for many, sharing a passion and receiving recognition have replaced ‘taking’ as the new status symbol. Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.”
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This post is a little out of character as it doesn’t have anything to do with copywriting. In fact, copywriting won’t be mentioned at all (well, apart from those two occasions).
I received an email this morning with this YouTube clip. If it can make me laugh at 8am on a Wednesday morning then I thought I ought to share it with you.
Surely this will pip Alexandra to the Christmas number 1?
A good product review can contain information on any product or service, giving potential customers the confidence to purchase those products and obtain those services. Customers read reviews and testimonials to get the facts they need before working with a company. So how can you guarantee that your future customers are getting the information they need about your company?
