I’m sure you’ve all heard the buzz about keywords and SEO.
As a freelance website copywriter, it is something that I deal with regularly for clients. And something that I often see done badly. Time and time again people try to cover all their bases in one hit. Don’t!
What do I mean?
Well, often people decide on their keywords and stuff a typical paragraph (about 200 words) with them. Does that work? No.
Think about this for a second. Who is going to be influenced by what is written on your website enough to make them want to buy your product? Your reader or the search engine spiders?
Your reader right? That is why you should only use 2-3 keywords per page. Don’t forget, the overall text must be reader-friendly.
3 Golden SEO Rules
- Location, location, location – This is the next thing you must think about. Get your keywords in the right places – title tags, headings, links and your content.
- Keywords aren’t the be all and end all – The structure of your site, links (inbound, outbound, internal, external) and number of pages all have an influence on your Google SERPs.
- Be patient –If you start on your SEO campaign expecting instant results, you will be VERY disappointed.
SEO takes time, patience and stamina. Get it right and you’ll be laughing all the way to a top ranking.
Don’t forget there are people who can help you. By working with an SEO website copywriter you will get the best possible copy for your site.
