Entries Tagged 'small business web marketing' ↓

You may have been trying to ignore social media but whether you think it’s for you or not, it’s here to stay.

Leveraging the social power of the internet is vital for any business today regardless of industry. Understanding how to use it correctly is the key to success so you must come up with a strategy before you dive in.

The most important aspect of any social interation is listening. Without listening you won’t know what your customers are talking about, what’s important to them, or where they’re hanging out. After all, what’s the point in using visual channels such as YouTube and investing a shed load of cash in video marketing if your audience use Twitter and Facebook?

Listen – Content – Socialise – Measure

Those four words are the key stages of any successful social media strategy as identified by Lee Oden in his post 4 Steps to Social Media Success on toprankblog.com.

If you want to develop a great strategy that works it’s well worth a read. Lee helps you understand the importance of listening to identify where your market hangs out, the importance and types of content you can generate, how to socialise effectively and, most importantly, how to measure your effectiveness.

This basic structure will help you develop a strategy that will promote your brand, develop relationships with customers and potential business partners and generate content that will also help make you stand out in the search engine rankings.

Social media is here to stay. It will constantly evolve so now’s the time to get on board.

Everyone knows that more and more people are searching online for local products and services. The days when an advert in the Yellow Pages or local press was enough to get a constant stream of customers is over.

If you want business you have to be online – but if you’re online you must understand internet marketing to succeed.

Don’t panic – help is at hand!

How does this sound?

• a website you have full control over – you can add as many web pages as you like without any extra charge
• email marketing capabilities built into your website
• newsletter facilities
• full analytics
• detailed customer log so you know exactly what each and every customer has done (bought, opened a newsletter etc.)
• ecommerce facilities

And that’s just the tip of the ice berg.

This isn’t  a website, it’s a Hub which seemlessley integrates all your online marketing activities in once place with one login.

How cool is that?

Take a look at The Hub – you can even try it FREE for 30 days and as a thank you, you’ll receive a FREE internet marketing training course – so whether you decide The Hub is for you or not, you’ll have a great understanding of how your business can succeed online.

What have you got to lose?

Give it a go and tell everyone about it – it will revolutionise your business.