Entries Tagged 'social networking' ↓

Networking online through social media sites is a great way to reach a worldwide audience.

The only problem is, once you put something out onto the web it’s gone, but not forgotten as it will be there forever.

Therefore it is important to have a strategy in place before you start. After all, you don’t want to experience that sinking feeling – you know the one I mean. When was the last time you send a text to the wrong person and stood watching your phone helplessly because you couldn’t get it back?

To help you survive and thrive in the online world, here are 3 simple tips to help you avoid making too many bloopers along the way.

1. Strategy

Briefly touched on above, it is essential you have a strategy in place before you dabble in social media.

If you throw things out in to the ether willy-nilly it will have no effect whatsoever. So, before you get going make sure you:

• Know what the goal of your campaign is
• Who your campaign is aimed at
• What your audience want to know
• The actions you need to take to get results

2. No optimisation

 The idea about social media and social networking is to boost your online visibility. But in order to be found, you must optimise your profiles.

That involves including your keywords in your biography.

3. Ignore feedback

Feedback, good and bad, must be dealt with.

Ignoring comments and messages is rather like sitting in your office and ignoring all calls and customers that walk through your door.

Social media opens up new channels through which your customers can interact with you. They will make use of your Twitter account and Facebook fan page. They will openly tell you what they think of your products and services (both the good and the bad) so it is essential you monitor these channels and deal with their feedback in a timely manner.

This is where your strategy comes into play. You must gave guidelines in place so your staff understand how to deal with positive and negative feedback to make sure you don’t end up with a PR disaster on your hands.

Over to you

Social networking is a great way to promote your business online, but it is essential you have a strategy in place.

How did you go about putting your strategy together?

Did you start out with one, or were you forced into it?

Leave your comments below and see if we can put together some best practice tips.

Have you ever wondered how some people end up everywhere on the web?

If you Google their name, reams and reams of listings appear. How do they do it? How do they make themselves so visible?

The answer is good old fashioned search engine optimisation.

If you’re thinking I’ve finally lost it because surely, SEO is surely just for websites, let me put your mind at ease. No, I haven’t completely lost it. SEO is just as important for your social media profiles as it is for your website.

The whole point about filling in your profile on sites such as Twitter, LinkedIn and all the other social networking sites, is to make yourself visible to potential clients or business partners. So if you’re not making the most of them, why bother?

To illustrate my point, after Googling ‘Sally Ormond’ the first page of search results alone show 6 social media/networking profiles.

So not only does my website and blog appear, but anyone searching for information about me will also see my name splattered all over the web with numerous profiles (and blog posts and articles) detailing all the great work I do for my clients.

That’s pretty powerful stuff.

OK, I hear what you’re saying – Sally Ormond is my name as opposed to a search term that I would optimise for.

So what if I amended my search to ‘Sally Ormond Copywriter’ or ‘Sally Ormond freelance copywriter’?

Well….

As you can see, in both cases even more social media sites appear.

So there you go – this is why it’s essential to make your profiles stand out. That doesn’t mean you have to cram them with your keywords. But make sure your keyword (which is probably your primary business activity) appears near the beginning of your description.

Filling the web with great information about you and what you can do for your clients is essential if you want to position yourself as an expert in your field.

After all, it’s becoming more common for people to Google other people so they can find out a bit about them. If nothing shows up (or very little), what does that tell them?

Following from my recent request on Twitter for guest bloggers, Neil Stoneham of Voxtree kindly agreed to allow me to re-post his blog “Me-me-media” on Freelance Copywriter’s Blog.

It takes a look at the good, the bad and the ugly sides of social media and how it has permeated all our lives – enjoy…

The explosion of Social Media over recent years has thrown up all sorts of fascinating sociological paradigms. We have to thank Twitter for helping engineer the Arab Spring, Facebook for catching up with friends, and Youtube for making the secretive machinations of oppressive regimes all the more difficult to conceal. There are numerous examples of the good that Social Media has brought to our increasingly fragile world, and there will doubtless be more to come.

But among all the brilliance of Social Media, there are inevitably demons lurking within. Obviously nobody is trumpeting the rise of cyber-bullying, the open platforms for ranting extremists or the accessibility of a Daily Mail comments page. Actually, those last two are pretty much the same thing, but anyway…

Whatever the ying and yang of Social Media, something else seems to have pervaded our collective online consciousness – particularly for those of us who use social media regularly. Namely, we have all become narcissists. Even the most modest and placid among us seem to have a field day, telling all and sundry about the minutiae of their lives, when let loose on a Facebook status or a Tweet. This blog advertises my own guilt here; the fact that I’m typing away, voicing my opinions on this and that, assumes there are people out there who actually care what I think about such things.

Don’t get me wrong, I’m not condemning people for announcing to their 1762 ‘friends’ matters of import or joy (or sometimes misery…often misery, in fact). It’s just that the Social Media world seems so, I don’t know, cluttered.

In the old days, if we had something to share with our friends we would call or meet them. And because we had to go to some physical lengths to do this, you could rest assured that the topic would be of relative importance. Today, we have Social Media, so we don’t have to get off our backsides and tell people our news any more. We can type it in less than 140 characters and know that most people in our social circle will learn of it within 24 hours max. So…what’s wrong with that? Nothing. It’s great. I love it.

But…

Would a friend call me up to tell me they had just eaten a nice pizza, been for a particularly satisfying run or bought a new pig for their virtual farm? Nope. Or if they did, they wouldn’t be friends for long! The point is that a lot of people now litter the Internet with matters of absolutely no interest whatsoever; things that very often don’t ‘bring anything to the party’ at all.  That’s not to say that every update or tweet has to be of particular interest to me. But I’ve had to hide some people from my Facebook ‘wall’ for bombarding it every five minutes with a litany of utter irrelevance.

I could go on. I’m not pretending to be whiter-than-white here – somebody could no doubt call hypocrisy somewhere – but I think that there needs to be debate about this. I’m not calling for bans or rules (you can go to the Daily Mail site for that). But if we go on creating so much unnecessary noise, we could end up drowning out the whole Social Media goodness that there is.

Thanks Neil for your take on the virtual world that is beginning to take over the real world – or at least it feels that way at times.

Over to you

What do you think?

How has social networking sites affected your life?

Have you embraced them with open arms or are you keeping them at bay with a very large stick?

Leave a comment below and lets get a virtual debate started.

Social media is all about conversation and sharing.

The premise is simple:

1. Generate great content
2. People pick it up and share it with others
3. You get more followers, fans and comments

That’s all well and good, but what happens when you’ve been using social media for a while and yet no one is sharing your stuff?

Well, you’ve obviously hit a few barriers because before the above can happen, people have to be able to find your content, they have to read it and then they have to want to share it.

Why is your content being ignored?

First of all, don’t panic. If no one is sharing, all you have to do is rethink how you’re using social media.

Below are 5 scenarios that could hold the answer to why your content isn’t being shared.

1. Trust

If you want people to share your stuff, they have to trust you.

Trust is developed through engaging with people, being open and chatting. If you’re merrily throwing stuff ‘out there’ without taking the time to get to know your followers and fans, it’s hardly surprising they don’t trust you.

2. Caring about your brand

People will only share your stuff if they care about your brand.

How do you get them to care about you? Well, for starters, you can’t make them care. Again, this one comes down to building relationships.

If you are generous with your information, tell them about offers, give away tips or even freebies, you will begin to develop a deeper relationship. They will follow you more closely and tell their friends to do the same.

3. Don’t be boring

No one wants to read something that’s boring, so they certainly won’t share it.

If you churn out blog posts, Facebook posts and tweets that are dull, you won’t be engaging with anyone.

Don’t be afraid to inject a bit of humour into your activities. People like to laugh; it makes them feel good. And if you can make someone feel good, guess what? They’ll share your stuff to make their friends feel good too.

4. Passion

Don’t panic, I’m not suggesting you have to get passionate with all your followers and fans.

If you want people to share your information, they have to feel passionate about what you do. This can be done by showing your human side.

Yes, I know that sounds scary, but if they can see you are human, they’ll warm to you. By writing about things you care about, you’ll be sharing your loves with others. And when we write about something we love, our emotion shines through and touches the reader.

5. Building relationships

There’s no getting away from it, if you want to engage people you have to build relationships.

Setting up your social media portfolio one day, and expecting great results the next, isn’t going to work.

Social media is something you have to work at.

You must listen, engage, chat and debate with your fans and followers to find out what they really want. If you put out information they’re not interested in, they’re not going to share it.

Create a strategy

If you’re in business and want to leverage the power of social media, you must have a strategy in place.

‘Doing’ social media properly is going to take time and effort, so you must make sure it pays off.

Your social media strategy should encourage engagement and prevent PR nightmares.

The most important thing to remember is that social media isn’t a form of advertising. Consumers are far cannier these days and won’t easily be fooled by expensive adverts. As a company, you have to use social media to engage with them and provide them with useful information.

The time has come to move on from yesterday’s market methods. Today, you must listen to your customers, find out what they want and provide it for them. In fact, you have to exceed their expectations.

Marketing is tough as there are more companies chasing a diminishing amount of cash. Today you have stand apart from you competitors and social media will help you do that.

Over to you

Are you successfully using social media?

Leave a comment below and share your experiences.

For years you’ve benefited from Google’s analytics to track the activity on your website.

It’s been a God send for internet marketers giving an invaluable insight into where your traffic comes from, which keyword brings in the most, what pages they visit, how long they stay etc.

This handy little tool has helped thousands of people improve the SEO and user experience of their websites.

From your dashboard you can discover all sorts of handy statistics which can be used to continually enhance your website’s performance and so boost your ROI.

That’s great for measuring and assessing web traffic, but what about your social activities?

Getting more social

As more and more businesses are utilising social media to market their business and communicate with their customers, wouldn’t it be great if there was a way of tracking this activity like you can the traffic to your website?

Well those clever people at Google have found a way.

Recently Google has become more social. It has introduced Google + and the Google +1 button and now offers Google Analytics Social Interaction Tracking.

With this new addition to the Google family you can track the social interactions on your website, blog or your Facebook fan page.

To learn more about how to set this up, take a look at this SocialMediaExaminer post – How to Track Tweets, Facebook Likes and More with Google Analytics. It provides a step by step guide on how to set up your analytics.

This process does involve playing with HTML in your web pages files so if you’re not overly comfortable with code tweaking you may want to seek some help.

Over to you

Do you already use social media tracking? If so how useful do you find it?

Perhaps, after reading this, you’re going to give it a go. If you do, bookmark this post and come back, leave a comment and let us know how you got on.