Are you guilty of filling your sales and advertising writing with jargon?
Come on, be honest. It is a very easy trap to fall into. After all, you speak it every day to colleagues so it becomes part of your natural vocabulary.
But guess what? It’s a real turn-off for those not ‘in the know’.
If you want people to read your articles, websites and sales literature with interest, you have to write clearly.
I have put together a Hubpage on this particular subject so follow this link to read about how copywriters don’t do jargon.
Merry Christmas.
Sally
